Using Foursquare to Promote Local Business
Nearly 7 million users turn to Foursquare every day to help them find their friends and explore their world. Whether checking out a new restaurant or visiting their favorite store, they are sharing their activities and loyalty with their social network, earning badges and points along the way.
Foursquare had 381,576,300 individual user check-ins, 6 million users and a 3400% growth in 2010 alone. The social giant is adding some 15,000 new users every day. So it's safe to say that this location-based service is no longer just a fad.
In January 2011, Foursquare launched new business pages which are a tremendous tool for companies. While the major brands have already staked their claims on Foursquare (e.g. Starbucks, Red Bull, Louis Vuitton, MTV, Sports Authority), the real opportunity is for smaller retailers, merchants, and businesses who live and die on knowing local regular customers and enhancing those relationships.
Hallaron Public Relations can devise your Foursquare Strategy. We will craft and manage promotions and specials targeting local Foursquare users who visit your restaurant, club, hotel, or other local business as part of your social media program.
Why use Foursquare for Business?
Further reading: How to Use Location-Based Social Networks for Your Business (Inc. Magazine)
Why social media?
Foursquare is merely one tactical element that may be used in your company's social media strategy. We cannot stress enough the need to have a comprehensive written social media strategy in place before you try to engage customers online. This presentation is a good starting place for evaluating your marketing goals, expectations, and the possible benefits of a social media strategy.
Download: Formulating a Social Media Strategy
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