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	<title>Hallaron Media</title>
	<link>http://www.hallaronmedia.com/blog</link>
	<description>Advertising, Public Relations, Social Media</description>
	<lastBuildDate>Mon, 07 May 2012 19:17:00 +0000</lastBuildDate>
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		<title>4 Ways Twitter Can Improve Your Branding</title>
		<description><![CDATA[by Mike Hallaron
Hallaron Media, Houston, Texas

Believe it or not, there are still many branding managers, product managers, business owners, and even marketers sitting on the fence on whether to use Twitter. "Why do I need to use Twitter?" The better question is "How will using Twitter expand my brand and enhance my marketing strategy?" Does your company have a social media strategy in place and have you decided how and why to use social platforms in the first place? If not, revisit your marketing plan and check your calendar. It is 2012 and social media has rocked the business world. You must integrate social into your marketing plan.]]></description>
		<link>http://www.hallaronmedia.com/blog/social-media/4-ways-twitter-can-improve-your-branding/</link>
			</item>
	<item>
		<title>Video: Create a complete LinkedIn profile</title>
		<description><![CDATA[Create a 100% complete LinkedIn profile

Learn more about creating a LinkedIn marketing strategy
Follow us on LinkedIn
]]></description>
		<link>http://www.hallaronmedia.com/blog/linkedin/video-create-a-complete-linkedin-profile/</link>
			</item>
	<item>
		<title>A Better Facebook Business Page in Five Steps</title>
		<description><![CDATA[Depending on the size of your company you should always remember that your Facebook business page is just one tactical element of your overall marketing strategy and your comprehensive social media plan. Whether you are small one-man operation or a  large global marketer you must put together a social media plan that states why you are using social media, including Facebook and other channels such as Twitter, Slide Share, You Tube, and LinkedIn. What are your goals and expectations? How will the time and money spent specifically benefit your organization? If you are not sure where to start, consider working with a professional marketer to help create your plan.]]></description>
		<link>http://www.hallaronmedia.com/blog/social-media/a-better-facebook-business-page-in-five-steps/</link>
			</item>
	<item>
		<title>Job Seekers Should Clean Social House</title>
		<description><![CDATA[by Mike Hallaron
HallaronMedia.com

Most of us recognize the significant role that social giant LinkedIn plays matching job hunters and recruiters together. It&#8217;s a benefit and a powerful tool for both parties. However, what about all of the other information we post and respond to on Facebook, Stumble Upon, Twitter, You Tube, Slideshare, etc&#8230; from behind the [...]]]></description>
		<link>http://www.hallaronmedia.com/blog/social-media/job-seekers-should-clean-social-house/</link>
			</item>
	<item>
		<title>Great Advertising Begins with a Creative Brief</title>
		<description><![CDATA[Planning an effective advertising project starts with the writing of your creative brief. This outline provides a roadmap for your creative team so that designers, copywriters, artists, and other team contributors are all on the same page from start to finish. It is essential when preparing to communicate your brand message.]]></description>
		<link>http://www.hallaronmedia.com/blog/advertising/great-advertising-begins-with-a-creative-brief/</link>
			</item>
	<item>
		<title>Collaboration the Key to Choosing Ad Agency</title>
		<description><![CDATA[Expert Blogger Ty Montague writes 
When Choosing An Ad Agency, Don&#8217;t Consider Size; Consider Collaboration
http://www.fastcompany.com/1774758/when-choosing-an-ad-agency-dont-consider-size-consider-collaboration
in Fast Company Magazine &#8211; @fastcompany magazine on Twitter.
_____________________________________________________
My thoughts&#8230;
Clients are always looking for the same thing &#8212; how can you make their life easier. Create good work that helps them meet sales or other goals and do it for less. Launch a new [...]]]></description>
		<link>http://www.hallaronmedia.com/blog/advertising/when-choosing-an-ad-agency-dont-consider-size-consider-collaboration/</link>
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