Facebook mobile browsing up 112% and twitter up 347% (Doesn’t take mobile applications into account) In the same period, mobile usage of MySpace is down 7%.

by Stephanie Neunuebel
I participated in a webinar yesterday called Generating Global Buzz, given mostly by David Meerman Scott. On the whole I enjoyed the content of the webinar, and wanted to share a couple of the “big picture” items I came away with.
Adding to my previous blog entry that public relations has changed, it’s [...]

by Mike Hallaron
SM Marketer Matt Heinze writes:
“But this (social media) isn’t an opportunity for selling. It’s an opportunity to engage and become part of the community – add value, answer questions, provide valuable content. Earn trust, respect and credibility. Community engagement and social media are at the very top of the buying cycle, before the sales [...]

by Stephanie Neunuebel
I’ve just started reading The New Rules of Marketing & PR by David Meerman Scott.  While I’ve been out of PR for a little over three years now (motherhood called!), I couldn’t wait to see what the big deal was- what could have possibly changed so much in such a little [...]