by Mike Hallaron
Hallaron Public Relations

We define public relations as “the accurate, consistent and timely communication of the right message to the right audience.” Today there is no reason why small business types cannot develop a simple but effective public relations plan to reach that audience. Traditionally, most small companies have neglected public relations as part of their marketing plan. PR was left to larger corporate marketers with juicy budgets and plenty of staff. The arrival of hands-on social tools, search, and web marketing have changed all of that. Now is the time for your small company to reap the rewards of an effective PR plan.

Houston TX (October 18, 2010) Suzanne Bruce & Associates’ 13th Anniversary Open House Celebration was held last Saturday, October 16th, at The Centers for Medical and Cosmetic Dermatology and The Spa at SBA. This year’s program was titled Celebrating 13 Years of Healthy and Beautiful Skin. Marcela Conatser, PR Specialist at Hallaron Public Relations, attended [...]

Social media and other Web-based PR tools have changed how businesses go about publicizing their good news. However, there is an easy formula that will help you get your story covered by local media outlets. You just have to know how to play the PR game. Our friend Jay Ehret at www.themarketingspot.com recently made a short video discussing his formula for PR success with local newspapers, magazines, TV, and radio. Jay is an expert with small business branding and marketing based in Waco, Texas.

by Mike Hallaron
PR blogger Matt Heinz wrote an interesting piece this week called PR is about the story, not relationships. Matt’s one of my favorites and I usually find his observations right on target. In the article, he lays out the premise that PR today has changed drastically from the industry we knew 20 even [...]