by Mike Hallaron
Hallaron Public Relations

Many US retailers are not content using their Facebook business pages solely to engage customers and manage their reputations. They actually want to sell more products through this special social media channel. What a surprise! Now women’s retailer Nine West has launched a rich app that nearly bridges the chasm of social media and trackable sales.

by Chris Crum, WebProNews
Facebook appears to either be rolling out or testing a feature that lets Facebook Page owners promote specific posts. When you make an update, a link that says, “Promote” can be found by the links for “Comment” and “Like”.
 Once you click that Promote link, it brings up a dialogue box, which asks [...]