If you follow our business blogs for web design, social media, or public relations you know I am a big advocate of using business blogs to create useful content and important backlinks to your website. The number of customers or other blog followers is slightly irrelevant because we are more concerned with the search engine crawlers indexing the blog content and noticing the rich backlinks taking them back to your company website. In a nutshell, that is where the value of blogging comes into play from a SEO/marketing perspective.