LinkedIn for Business

The B2B social weapon of choice - LinkedIn    

LinkedIn is the clear winner among major social channels for those seeking a B2B audience without all of the frivolity and fun of Facebook. This social website offers dynamic tools and the best overall value to companies trying to spread their brand message to a business-oriented audience. LinkedIn boasts 32 million U.S. users alone.

Connections to colleagues, former co-workers, and prospects retain a more professional "office" feeling without all of the games and humor of Facebook and other social sites. LinkedIn's networking and information gathering tools are built right into your interface for easy updates, content sharing, and relationship building.

Hallaron Public Relations can devise your LinkedIn Strategy and show you how to employ this powerful tool as part of your social media program.

Why use LinkedIn for Business?

• Build your professional business network of colleagues and prospects
• Publish status updates, spread your message to a business audience
• Mine for new sales leads
• Find qualified job applicants
• Position yourself as the expert in your field
• Gather business intelligence, follow industry sites, experts, competitors

 

 

 

Why social media?

LinkedIn is merely one tactical element that may be used in your company's social media strategy. We cannot stress enough the need to have a comprehensive written social media strategy in place before you try to engage customers online. This presentation is a good starting place for evaluating your marketing goals, expectations, and the possible benefits of a social media strategy.

Download: Formulating a Social Media Strategy

Get started today or call us (281) 362-2883.